Case study: A high-tech company
A crisis, a pivot, and from zero to £700k in three years
A product that wasn't working and a cash crisis that nearly ended everything.
A high-tech company. £0 to £700k in three years.
They came to me with a product that needed rebuilding and a business that had yet to find its footing.
Four people, three developers and a commercial lead. The founder had put in his own money. Nothing was moving.
The pivot
I ran one session with the team. One question: where are you genuinely strong?
The answer was not the app they had been building. It was the underlying capability: high-spec software development, web platforms, systems built to banking-grade standards. We rebuilt the commercial offer around that.
Within 20 days, they had their first client.
Building the business around the founder
As revenue grew, the founder was still behaving like a developer. I helped him step out of Slack project channels, out of daily technical decisions, and into the role the company actually needed.
We structured hiring around him: project managers, marketing. The company started winning larger contracts, including a major enterprise client in financial services.
Cash crisis
A tax bill arrived. Nobody knew they had to pay it. Nobody had visibility on cash.
I went through every bank account, every transaction, line by line. Built a full picture of expenses, subscriptions, and income. Changed supplier payment terms. Cut subscriptions and headcount that were not producing results.
Kept the company open.
Three years. £700k in turnover. A company that nearly didn't make it is still operating today.
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