Case study: A performing arts school
From COVID closure to £250k in annual revenue
350 students, then COVID. Premises debt, no income, no channel. The school rebuilt from zero.
A performing arts school. From COVID closure to £250k.
The school had 350 students at its peak. Then COVID hit. They tried to keep it open, but they could not. The debt from the premises alone was significant.
The pivot
I sat down with the founder and mapped the options. The audience was there. The expertise was real. What was missing was the channel.
I recommended going online: camera, content, YouTube. I set the strategic direction; she built every programme and piece of content herself.
The YouTube channel reached 25,000 followers. Revenue rebuilt from zero to £250k.
Getting the finances under control
Growth created a new problem: money was moving but nobody had full visibility.
I took over the finances: every bank account, every transaction. Built cost projections and a cash flow system. Restructured the premises, reduced overhead, made sure every collaborator was paid on time.
The business now generates consistent monthly revenue and is growing. Debts are being paid down. The founder is running it, not being run by it.
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